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    <loc>https://hiddentrail.com/blog</loc>
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    <lastmod>2026-03-16</lastmod>
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    <loc>https://hiddentrail.com/blog/operate-at-ai-speed</loc>
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    <lastmod>2026-03-16</lastmod>
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      <image:title>The Hidden Blog - Operate at AI speed without losing control: Introducing a Quality Engineering Suite for AI-era software development - Make it stand out</image:title>
      <image:caption>Quality Intelligence across the entire Software Development Lifecycle (SDLC)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/fd9b3fb6-b202-47ae-a866-31700684e58c/High+level+view.jpg</image:loc>
      <image:title>The Hidden Blog - Operate at AI speed without losing control: Introducing a Quality Engineering Suite for AI-era software development - Make it stand out</image:title>
      <image:caption>Quality Engineering Architecture</image:caption>
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  <url>
    <loc>https://hiddentrail.com/blog/the-economics-of-software-development-in-the-ai-era</loc>
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    <lastmod>2026-03-04</lastmod>
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  <url>
    <loc>https://hiddentrail.com/blog/hidden-trail-and-i</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-11</lastmod>
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      <image:title>The Hidden Blog - Hidden Trail and I - Make it stand out</image:title>
      <image:caption>Jani Grönman, Quality Coach and Managing Partner at Hidden Trail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hiddentrail.com/blog/define-quality-in-ai-systems</loc>
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    <lastmod>2025-01-20</lastmod>
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      <image:title>The Hidden Blog - Define and measure quality in AI-powered systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hiddentrail.com/blog/rst-deep-dive-1</loc>
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    <lastmod>2024-08-14</lastmod>
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      <image:title>The Hidden Blog - Rapid Software Testing- A deep dive into the nature of testing and quality with Michael Bolton - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hiddentrail.com/blog/unlock-true-productivity-gain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-14</lastmod>
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      <image:title>The Hidden Blog - Unlock true productivity gain in AI with quality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hiddentrail.com/blog/elevating-digital-quality</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/e6008a79-7859-43b6-bf5f-ca782f8f0c1a/breakkriblog1.png</image:loc>
      <image:title>The Hidden Blog - Key Takeaways for Elevating Digital Quality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/6c562492-4aaf-48ab-b88b-60212b435f36/Fusion+quality+event+7.11.2023+Quality.png</image:loc>
      <image:title>The Hidden Blog - Key Takeaways for Elevating Digital Quality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/a93d2c7a-c4ea-42f3-af4d-04fe2b7f0b92/MONN5564.jpg</image:loc>
      <image:title>The Hidden Blog - Key Takeaways for Elevating Digital Quality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hiddentrail.com/blog/cost-of-poor-quality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-14</lastmod>
    <image:image>
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      <image:title>The Hidden Blog - Understanding the Cost of Poor Digital Quality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://hiddentrail.com/blog/rethinking-pyramids</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/6b0de254-b710-40b0-88c4-db0c28192816/pyramids.png</image:loc>
      <image:title>The Hidden Blog - Rethinking Pyramids - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/ed8a9ae5-4746-412c-9007-7b83eac307df/pyramid_default2.png</image:loc>
      <image:title>The Hidden Blog - Rethinking Pyramids</image:title>
      <image:caption>This pyramid is used by almost every organization that uses test automation as part of their toolkit. It tries to define how much of each level of testing should be done. Lots of unit tests because they are fast to create and run, and defects found by them are cheap to fix. A moderate amount of integration tests to verify stuff like APIs and how components work together. Integration tests are usually slower than unit tests, but still faster than E2E testing through UI. And then the least amount of E2E tests through UI. They are generally harder to maintain, slower to run, and find issues so late that they have already become slower to fix. This pyramid is all about Return On Investment. But only for test automation effort and runtime. It tries to guide us in how we should focus our efforts on test automation so that we get the most value for our runtime.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Hidden Blog - Rethinking Pyramids</image:title>
      <image:caption>One could argue that Quality is what the users value. So maybe we should rethink our pyramid based on the value provided to the user. Your users might value speed and ease of use over no failures or downtime. Over a small number of defects. They could value fun over function. Your different user groups might even value completely different things. So maybe we should have our pyramid set up so that we focus our testing efforts on the things that bring the most value to our users. Does it really matter if there are some defects in the parts that almost no one uses if what our customers come to us for is top-notch?  By looking at things a bit differently, we can optimize the value our testing brings to the organization and one thing is for certain: a happy end user always brings long-term value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/41d81284-003a-4ee3-a08e-7c74af3501ca/pyramid_agile2.png</image:loc>
      <image:title>The Hidden Blog - Rethinking Pyramids</image:title>
      <image:caption>This type of pyramid would help us focus on things that improve our speed, to improve our velocity. And good velocity helps us bring value to the organization faster and steadier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/4c7ac1c0-a638-44eb-a620-03e96a5c9565/pyramid_risk2.png</image:loc>
      <image:title>The Hidden Blog - Rethinking Pyramids</image:title>
      <image:caption>Testing protects you from risks. So maybe we could base our testing efforts on risk analysis. What risks are the worst threats to us as an organization? Maybe we should spend the most testing effort on those parts where the risks are most likely to get realized. One of the best ways to create value is to prevent catastrophes from happening.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/800df353-f227-47c9-b131-4aac90ba5ecb/QA_strategy.png</image:loc>
      <image:title>The Hidden Blog - Rethinking Pyramids</image:title>
      <image:caption>Maybe the pyramid you use should not just be about testing, but about the foundations of quality in your organization. This pyramid is all about the basis for all of your testing, about what you build your quality on top of. This helps you prioritize things. It helps you see which practices, processes, and artifacts you should definitely own, and which to outsource. It also helps you communicate better with other stakeholders. What our QA really is all about? Often what others see from our work is just the tip of the pyramid. And it’s so easy to want to look good for others. To avoid focusing only on the most visible parts, it’s good to educate everyone in your organization. Lots of hidden activities, that are not always seen, are crucial for success.</image:caption>
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  <url>
    <loc>https://hiddentrail.com/blog/cloudberry-fever</loc>
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    <priority>0.5</priority>
    <lastmod>2022-09-12</lastmod>
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      <image:title>The Hidden Blog - Cloudberry Fever - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/12bd9b22-2bf3-48b3-8e3b-167b176588bb/Asset+56%404x.png</image:loc>
      <image:title>The Hidden Blog - Cloudberry Fever - Note: Finland is a very long country reaching from the Arctic all the way to the Baltic sea</image:title>
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    <image:image>
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      <image:title>The Hidden Blog - Cloudberry Fever - Young Virpi at the swamp</image:title>
      <image:caption>For me, the swamp is also somewhat frightening. I have participated in this tradition since childhood, and have been warned about the scary sinkholes more times than I can count. I still remember how some granny was lost during the cloudberry season and was never found - the swamp had maybe swallowed her. Now I'm grown up, and as soon as my father had disappeared from sight I needed to venture and cope alone. And most importantly, gain a bucket full of berries.</image:caption>
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  <url>
    <loc>https://hiddentrail.com/blog/qa-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-13</lastmod>
    <image:image>
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      <image:title>The Hidden Blog - Why do you need a QA strategy? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/800df353-f227-47c9-b131-4aac90ba5ecb/QA_strategy.png</image:loc>
      <image:title>The Hidden Blog - Why do you need a QA strategy? - Strategy as the Foundation</image:title>
      <image:caption>Understanding the important factors for quality assurance allows one to create a cohesive strategy from which a plan can be designed. Usually a strategy exists in qa but it is seldom written down or communicated; or even understood. By understanding the context and the variables, a quality assurance strategy can be formed. It’s easier to navigate through the project lifecycle when you have a map to follow.</image:caption>
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    <loc>https://hiddentrail.com/blog/what-kind-of-a-career-path-leads-to-success</loc>
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    <lastmod>2022-09-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60b7709f4afb8a242c8aa9b0/1639044590059-DKGSO6Z6GE51WOMZGWEE/HT-Marko-8.jpg</image:loc>
      <image:title>The Hidden Blog - What kind of a career path leads to success? - Well, for Marko it’s finding happiness at work. And happiness comes with freedom and freedom comes when you start aiming at finding your happiness instead of climbing a corporate ladder. Work should be more like a climbing wall and trying new paths and learning more by each move. Go forward. Or to the left. Or wherever. Fusion Ecosystem is all about possibilities. The ecosystem companies focus on their own paths, but the great thing is that the paths cross and complement each other. Together the companies can make a bigger impact and you can be a part of that. If you are interested in finding out whether your next path is at Hidden Trail or in another future-building Fusion Ecosystem company, check the open positions on The Fusion Ecosystem Careers page!</image:title>
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